Boden‘s web site has a size filter tool that lets you ask/tell the web site to only show you clothes that are available in the sizes you want. This is a step up from online clothing retail web sites that have advanced search capabilities to specify just one size. Boden lets you select several sizes for all 4 of their categories (women, men, girls, boys) and also doesn’t require you to login or have an account to use this filtering tool. There’s a small “My Sizes OFF | ON” link in the top right navigation that activates this tool:
This is a huge help for online browsing/puchasing – so many times web site users find something they want on a web site only to discover, a few clicks later, that it isn’t available in the size they want. Just don’t show them (tease!) a product if it isn’t available in their size. Of course, Zappo‘s also has the helpful option to “email me when my size is in stock,” but Zappo’s (and many other online retailers) only let you search by one size at a time.
Many people fall between sizes or sometimes buy one size up or down from their “regular” size. It’s about time an online retailer recognized this with their browse/search/filter tools.
Kudos to Boden’s web site team for a super useful search/filter option!
